WE WANT OUR CLIENTS TO TAKE COMFORT IN THAT THEY ARE PARTNERING WITH THE BEST
RATHER THAN THE BIGGEST INVESTMENT MANAGER

First Avenue commenced operations in September, 2010 and started managing money in  February, 2011.  The firm was founded to offer investors focused and exclusive access to an investment style that is a rarity, more so in South Africa than elsewhere in the world, namely, high quality companies with a superior ability to compound their intrinsic value.

Empirical evidence into the nature of investment returns in the major world markets shows the superiority of investing in high quality companies.  We believe that diversity in ethnicity, gender, and geographic background amongst staff  provides a direct parallel to the diversity of thought, experience and conceptual models necessary for investment outperformance.

Our ambition is to serve the consumer globally with discernible investment outperformance. We want our clients to take comfort in that they are partnering with the best rather than the biggest investment manager.  Nothing demonstrates value discerned by the customer than follow on allocations on the basis of positive experience.

Since inception, First Avenue has followed an owner-managed structure with staff owning 85% of the company.  Together with co-investment, our outcomes are very closely aligned with that of our clients.